“Fresh” does not equate to freshness. The freshness of a frozen fish can be better than the freshness of a fresh fish. Frozen can be fresher than fresh…
Freshness is a key attribute of frozen fish as it is flash-frozen at sea shortly after it is caught, offering the consumers the freshest product.
|Frozen at sea to lock in freshness
|Fresh thaw. Freshness drops over time
|Frozen at sea to retain nutrition, moisture and taste
|Starts to degrades over time
|Less wasteful. Use what you need.
|High wastage due to its perishibality.
|Environmental friendly. Low carbon footprint with efficient transport methods.
|High carbon footprint bad for the environment
|Days/Weeks old due to transport, distribution and processing time
|-18°C halts bacteria growth
|Chill/ Normal temperature promotes bacteria growth
|Ease of Use
|Vacuum Pack. Ready to use. Easy to cook.